Thursday, November 24 2022

Beth Lynk, Assistant Secretary for Public Affairs, U.S. Department of Housing and Urban Development

The US Department of Housing and Urban Development (HUD) has appointed Beth Lynk as Assistant Secretary for Public Affairs, sworn in by HUD Secretary Marcia L. Fudge.

Lynk brings a wealth of knowledge as a strategist and communications expert in campaigning, crisis communications, and strategic planning with experience working in civil rights, health care, government, politics, civil rights, and political environments. non-profit organizations and businesses. She is originally from the District of Columbia and graduated from Northwestern University.

She most recently served as Senior Advisor to the Administrator of the Centers for Medicare & Medicaid Services (CMS) and previously as CMS Director of the Office of Communications (OC). There, she led the campaign and communications strategy for the most successful open enrollment period in the history of the Affordable Care Act market, resulting in over 14.5 million enrollments at health coverage and incorporated new health equity campaign strategies, including culturally competent messaging, as well as expanding outreach to AANHPI’s five languages ​​for the first time.

Prior to joining CMS, Lynk served as Deputy Assistant Secretary for Public Affairs at the Department of Health and Human Services (HHS), where she supported HHS Secretary Xavier Becerra during his first 100 days at the head of strategic communications for the HealthCare.Gov Special Enrollment Period. , health equity, drug pricing and the implementation of the US bailout.

Prior to HHS, Lynk worked at the Leadership Conference on Civil and Human Rights, where she led the census campaign and developed a coordinated effort that brought together businesses, foundations, cities, faith leaders and community organizations to through a wide range of advocacy to encourage communities that the census has historically missed to be counted in the 2020 census.

Lynk also served as Associate Director of Federal Communications for the Planned Parenthood Federation of America and the Planned Parenthood Action Fund, leading Planned Parenthood’s communications regarding federal policy, congressional action, advocacy campaigns, and related litigation.

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