Monday, December 5 2022

New York, June 30, 2022 (GLOBE NEWSWIRE) — Flourish Crypto, the turnkey directly owned crypto investment solution for Registered Investment Advisors (RIAs), has launched an educational partnership with the Digital Assets Council of Financial Professionals . All Flourish Crypto clients now have free access to a bespoke introductory course specifically designed to educate advisors on this emerging asset class and to help them better understand blockchain, bitcoin, ethereum and other cryptocurrencies. other digital assets. The course is specifically designed to help novice digital asset advisors quickly get up to speed with the space.

Flourish Crypto is built on the Flourish Platform, which is already used today by over 440 RIAs managing over $1.4 trillion in combined assets, and is offered by Flourish Digital Assets LLC and Paxos Trust Company, LLC. Flourish provides innovative access to financial products that help advisors secure their clients’ financial future. DACFP is the first crypto education company created by Ric Edelman, founder of the nation’s largest RIA and three times named the nation’s #1 Independent Financial Advisor by Barron’s.

“A staggering 94% of advisors have received client questions about crypto, and many feel unprepared to have those conversations,” said Ben Cruikshank, head of Flourish. “We engaged DACFP to create a course specifically designed to help advisors quickly become familiar with this new asset class, so they can meet the growing curiosity and demand of their clients.”

An estimated 25% of US households invest in digital assets, yet only 2% receive information about cryptocurrency from financial advisors. A survey found that 62% of clients would consider switching advisors in order to seek bitcoin advice, giving advisors familiar with this new asset class the opportunity to be more competitive in the market.

“We are thrilled to partner with a company that is committed to educating advisors on blockchain and digital assets,” Edelman said. “By learning about crypto, advisors will be able to grow their business while improving the advice and service they provide to clients.”

The course, which offers advisors one and a half CE credits, consists of 12 short videos, covers topics such as assessing the role of crypto in client portfolios, understanding custody, compliance and the difference between direct and indirect crypto ownership, and gives advisors a path to earning the DACFP certificate in blockchain and digital assets with a substantial discount on tuition fees.

Flourish Crypto already serves over 70 RIAs with a combined AUM of $150 billion. These companies rely on Flourish Crypto’s secure, direct and compliant crypto investment solution, which allows them to showcase their brand image, exercise discretion or offer client-directed accounts, and have visibility into balances, statements and 1099-Bs. Advisors using Flourish Crypto also benefit from access to user-friendly documents, robust and customizable compliance resources, premium support, and more.

About Flourish

Flourish develops technology that empowers financial advisors, improves financial life and retirement outcomes, and provides innovative new investment options for advisors. Today, the Flourish platform is used by over 440 wealth management firms representing over $1.4 trillion in assets under management. Flourish is owned by the Massachusetts Mutual Life Insurance Company. For more information, visit www.flourish.com.

About the DACFP

Founded by Ric Edelman, the Digital Assets Council of Financial Professionals (DACFP) is the premier provider of digital asset training for finance professionals. DACFP connects the financial services industry and digital asset communities with leading experts through live and online events, webinars, blogs and other educational content. Its flagship program, the Certificate in Blockchain and Digital Assets, is the first and largest certificate program of its kind – an online self-study program featuring world-class faculty and 13 continuing education credits. Thousands of finance professionals from hundreds of companies in eight countries have already signed up.

Forward-looking statements

This press release may contain forward-looking statements that are subject to certain risks and uncertainties. Actual results, performance or achievements may differ materially from those expressed or implied.

Flourish Crypto is a cryptocurrency investment account through which investors can trade cryptocurrencies and maintain custody of cryptocurrencies and US dollars. Custody of Flourish Crypto accounts, including all account assets, and cryptocurrency trading services are provided by Paxos Trust Company, LLC (Paxos Trust Company) pursuant to the Paxos Terms. Paxos is a New York limited purpose trust company regulated by the New York Department of Financial Services. The website and other technology services and support for Flourish Crypto accounts are provided by Flourish Digital Assets LLC (Flourish Digital Assets) pursuant to the Flourish Crypto Terms. Flourish Digital Assets is registered in New York as a commodity broker. Investment options in Flourish Crypto accounts are currently limited to bitcoin. Cryptocurrencies held in Flourish Crypto accounts are not currently eligible for in-kind transfer to other custodians or cryptocurrency wallets. If a Flourish Crypto account is closed, the client’s cryptocurrency positions will be liquidated and the client will receive proceeds in US dollars. Investing in cryptocurrencies involves a high degree of risk, as further described in the risk information in the Paxos Terms and Flourish Crypto Terms.

Marissa Arnold for Flourish [email protected] Chad Britton for DACFP [email protected]

Copyright 2022 GlobeNewswire, Inc.

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