The brand relies on Miso Robotics to innovate its culinary process for tortilla chips
NEWPORT BEACH, Calif., March 16, 2022 /PRNewswire/ — Chipotle Mexican Grill GCM today announced its latest digital innovation, Chippy, a self-driving cooking assistant that integrates cooking traditions with artificial intelligence to make tortilla chips. Chipotle’s culinary and technology teams turned to Miso Robotics to customize their latest robotic solution to cook and freshly season Chipotle’s delicious tortilla chips.
“We are constantly exploring opportunities to improve the experience of our employees and customers. Our goal is to drive efficiencies through collaborative robotics that will allow team members at Chipotle to focus on other tasks in the restaurant,” said Curt Garnerchief technology officer, Chipotle.
Chipotle’s culinary team guided Miso in adapting its technology to maintain the brand’s culinary integrity. Leveraging artificial intelligence, Chippy is trained to replicate Chipotle’s exact recipe – using corn flour, water and sunflower oil – to cook the fries to perfection, season with a pinch of salt and finish with a splash of fresh lime juice. It was imperative that the technique remained the same so that customers received delicious, mouth-watering crisps every time.
“Everyone likes to find a fry with a little more salt or an extra hint of lime,” said Nevielle Panthaky, Vice President Culinary, Chipotle. “To ensure we don’t lose the humanity behind our culinary experience, we have trained Chippy extensively to ensure the result reflects our current product, delivering the subtle flavor variations our customers expect.”
Chippy is currently being tested at the Chipotle Cultivate Center, Chipotle’s innovation center in Irvine, California.and will be integrated into a Chipotle restaurant in Southern California Later this year. The company leverages its milestone process to listen, test and learn from crew and guest feedback before deciding on a national implementation strategy.
“When Chipotle challenged us to see if our technology could meet the brand’s high standards for culinary quality, we were eager to flex our engineering and design muscles,” said Mike BellCEO, Miso Robotics. “This partnership will allow us to explore new territory to help improve backend functions and support team members in their day-to-day responsibilities.”
An innovator in restaurant technology, Chipotle continues to invest in emerging solutions to support its growing digital business and reduce friction in its restaurants. The company believes that technology deployed consistently and correctly can improve the human experience. Chipotle is already harnessing artificial intelligence with its concierge chatbot, Pepper. Pepper guarantees customers an exceptional experience on the Chipotle app and Chipotle.com. Chipotle customers can choose from frequently asked questions or ask their own questions to get answered quickly. Chippy joins Pepper in Chipotle’s AI suite to improve the overall experience for Chipotle customers and employees.
Chipotle Mexican Grill, Inc. GCM cultivates a better world by serving real, responsibly sourced food, cooked the classic way, with wholesome ingredients and no artificial colors, flavors or preservatives. Chipotle had more than 2,950 restaurants as of December 31, 2021, in the United States, Canada, United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all of its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on Forbes’ 2021 lists of America’s Top Employers and Fortune’s Most Admired Companies. With nearly 100,000 employees passionate about delivering an exceptional customer experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.
ABOUT MISO ROBOTICS
Miso Roboticsis revolutionizing commercial catering with smart automation solutions that solve some of the biggest gaps in back-end kitchen operations. Poised to make an immediate financial impact on a restaurant’s bottom line, Miso’s AI-powered platform integrates robotics, machine learning, computer vision, and data analytics to power and grow its breakthrough products. , including: Chippy, Flippy 2, CookRight and Sippy.
With real industry knowledge and learnings accumulated through brand partnerships over its first five years, Miso’s products are constantly evolving to ensure consistency, increase productivity, reduce costs and improve the dining experience. overall. For more information on the future of restaurant automation, visit: https://misorobotics.com.
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SOURCE Chipotle Mexican Grill, Inc.