As iFX EXPO Dubai 2022 opened its doors to the investment world, crowds flocked to the spectacular Za’abeel Halls at the Dubai World Trade Center eager to witness the first major show of the new year first-hand.
In an exclusive interview with FinanceFeeds, Evgeniya Mykulyak, Chief Operating Officer at B2Broker, discussed recent breakthrough advancements in the B2B ecosystem. She also pointed out why they are so eager to attend this expo every year to elevate their brand.
FinanceFeeds editor-in-chief Nikolai Isayev asked the COO of B2Broker about his impression of this particular show.
Evgeniya said the level of excitement was already high before the doors opened, with visitors lining up after traveling from all over the world to be among the first to attend iFX EXPO Dubai.
In this year’s edition, B2Broker obtained a diamond sponsorship to ensure dynamic involvement throughout the prestigious event. The company was one of the main attendees at the expo to showcase its range of liquidity technologies and solutions.
In our conversation, Evgeniya said B2Broker’s booths were staffed by their team of experts who were available throughout the exhibition to showcase the company’s products and services. They also had productive talks with potential clients on a variety of issues and demonstrated their solutions.
“We visited this fair for the first time in 2015. Since then, it has become one of the fairs that we try not to miss every year. Interestingly, when we started visiting the Dubai Expo seven years ago, we rented a small booth. In this year’s edition we were one of the main sponsors. So yeah, it’s one of my favorite FX shows.
Let’s move on to the commercial side, we talked a bit about their turnkey software solution that helps entrepreneurs launch a new FX brokerage with minimal effort, maybe even within a month.
Ms. Mykulyak explained that there is no need for a start-up company to develop components of a brokerage business, as B2Broker offers a complete set of products designed to work together. She describes the offer as a broad and multifunctional firm, suitable for each type of financial activity. Everything a business needs is under one roof with B2Broker, including integrations with payment services, trading platforms, support systems, KYC process and marketing tools.
“Excluding regulatory and legal issues, the technical set-up on our side will take about a month, and it will include white labeling of MT4 or MT5 platforms, multi-asset liquidity covering Forex, Crypto, CFDs, etc. , as well as Back Office, CRM and social trading system, if this functionality is integrated into the client’s business model.We can also help you create a professional website.
In November, B2Broker expanded its global reach through B2Prime, a Cyprus-based financial institution registered and supervised by CySEC. Asked about the rationale for expanding into the heavily regulated EU market, Evgeniya noted that B2Broker has been very active over the past few years in terms of expanding its trading footprint.
Regarding what the new licenses mean for customers, she explains that being a CySEC-regulated broker means that it must meet the highest regulatory standards in financial markets, including capital adequacy requirements, segregation of client funds and transparency of operations commercial. Additionally, the new approvals allow clients residing in the EU, UK and other jurisdictions to be securely onboarded in accordance with European MiFID II regulatory standards.
Expressing his enthusiasm for this important step, Evgeniya clarified that “licenses are very important for working with local businesses, as well as for bank transfers. Also, we are building a multi-asset liquidity and technology business, so I think this strategy helps us to have more and more clients from different countries. At present, the only continent from which we do not have customers is Antarctica.
Based in Limassol, B2Broker has 9 offices in 8 countries across Europe, Asia and the MENA region. A total of 7 licenses, including from FCA, AEMI and CySEC, enables B2Broker to serve clients in 50 countries, providing liquidity distribution and a range of other services to the forex, crypto and securities industries .
On the product side, we also asked Evgeniya about their flagship product, B2Core, which would cost something like $1,500 per month to use.
Formerly known as Trader’s Room, Evgeniya explained that B2Core allows brokers looking to start their operations to streamline basic functions such as opening real or demo accounts, as well as payment processes, including deposits and withdrawals, and transfer of funds between accounts. She added that a new generation of professional software is helping brokers and exchanges manage their IB clients, administrators and partners in one place. Evgeniya pointed out that the product proves to be exceptionally useful for FX and crypto brokers, crypto exchanges, margin trading platforms, EMIs and even banks.
“This is the first product we developed in 2014. Of course, what you see now is completely different, because we have updated a lot and every month we add more and more features. It offers an all-in-one solution, as business owners have an ultimate CRM, trading room and client portal.The chosen package is customized according to your business goals and needs. There are no setup fees, but it costs $1,500 a month, which is less than half a developer’s salary, but at the same time, you get everything included, like mobile apps. for iOS and Android devices.
Towards the end of his conversation, Ms. Mykulyak shared her thoughts on how attending trade shows might seem like a cost-effective way to grow business. B2Broker reportedly spent around $1.5 million to participate in such events.
While she didn’t confirm those numbers, the company’s chief operating officer said one of the biggest benefits is that these exposures implicitly confirm that your brand is still up and running, just because you’ve got there. attended.
Evgeniya also believes that when you attend an event in your brand’s niche, you can interact with other like-minded people. It’s one of the easiest ways to create new professional relationships in a new place.
Networking is always good for business, but the real triumph usually comes down to marketing, she notes.
“Our marketing can currently be divided into online and offline. For us, exposures help a lot, but its big benefit is to increase brand awareness rather than generate more leads. Ultimately, the idea The main thing is to remind market players that we are still here, we are still working, we are developing new products and you can come and see it.