Wednesday, June 29 2022

TORONTO and NEW YORK, May 05, 2022 (GLOBE NEWSWIRE) — AcuityAds Holdings Inc. ToATY (“AcuityAds” or “Company”), a digital advertising technology leader providing targeted media solutions that enable advertisers to intelligently connect with audiences across digital advertising channels, today announced that he had received the approval of the Toronto Stock Exchange (“TSX“) to make a normal course issuer bid (“ORCN“).

Pursuant to the issuer bid, the Company may purchase for cancellation up to 5,500,000 common shares of the Company (the “Shares“). Daily purchases will be limited to 140,680 Shares, excluding bulk purchase exceptions. As of May 3, 2022, AcuityAds had 60,926,530 Shares issued and outstanding. The maximum number of Shares that may be purchased under the OPRA represents approximately 9.95% from the public float of AcuityAds on May 3, 2022. The Tender Offer will begin on May 16, 2022 and may continue until May 15, 2023 or such earlier date at which time the Tender Offer will be completed or terminated at the option of the Company. The shares will be purchased on behalf of the Company by a registered dealer through the facilities of the TSX and other alternative Canadian trading platforms at the prevailing market price at the time of such transaction.

As part of the OPRCNA, subject to TSX approval, AcuityAds intends to enter into an automatic share purchase plan (the “ASPP“) with its designated broker to enable the purchase of shares under the OPRA at times when AcuityAds would not normally be active in the market due to internal trading blackout periods. Such purchases will be determined by the Broker in its sole discretion, based on the purchase parameters established by the Company in accordance with the rules of the TSX, applicable securities laws and the terms of the ESAP Purchases of shares under the ESAP may be made facilities of the TSX and other Canadian trading systems The ASPP will terminate on the earliest of the following dates: (i) the issuer bid expires; (ii) the maximum number of shares has been purchased under the Tender Offer; and (iii) the Company terminates the ASPP in accordance with its terms. During the term of the ASPP, the Company will not communicate any material undisclosed or non-public information to the n staff broker negotiation; as a result, the broker can make purchases whether or not there is a power outage. period is in effect or if there is material undisclosed or non-public information about the Company at the time purchases are made under the ASPP. In the event that the RPEA is materially modified, suspended or terminated, the Company will issue a press release advising of such modification, suspension or termination, as the case may be.

The Company’s management believes that from time to time the market price of the Shares may not fully reflect the underlying value of the Shares and that at that time the purchase of Shares would be best interest of shareholders. As a result of these purchases, the number of shares issued will be reduced and, consequently, the proportionate ownership of all remaining shareholders will be increased on a pro rata basis.

About AcuityAds:

AcuityAds is a leading technology company that provides marketers with a one-stop solution for omnichannel digital advertising with best-in-class return on advertising spend. Its journey automation technology, illumin™, provides real-time planning, purchasing and intelligence from a single platform. Using proprietary artificial intelligence, illumin™ brings unique programmatic capabilities to bridge the gap between advertising planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety, and fraud prevention partners, delivering trusted solutions with proven, above-benchmark results for the toughest marketers. demanding.

AcuityAds is headquartered in Toronto and has offices across Canada, the United States, Europe and Latin America. For more information, visit AcuityAds.com.

For more information, please contact:

Babak Pedram
Investor Relations – Canada
Virtus Advisory Group Inc.
416-644-5081
[email protected]
David Hanover
Investor Relations – United States
KCSA Strategic Communications
212-896-1220
[email protected]

Disclaimer Regarding Forward-Looking Statements

Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based on a number of estimates and assumptions which, although considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. In particular, this press release contains forward-looking statements and information relating to the Company’s belief that the OPRCA is in the best interest of the Company and its shareholders and that the underlying value of the Company may not be reflected in the market price of the Shares. . Investors are cautioned not to place undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend and assumes no obligation to update forward-looking statements to reflect, in particular, new information or future events.

For more complete information about the Company, please read our disclosure documents filed on EDGAR at www.sec.gov and SEDAR at www.sedar.com.

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